BELLE × SpongeBob Collab Pop-up

中文
BELLE × SpongeBob Collab Pop-up
BELLE and SpongeBob IP's first crossover collab.
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Industry
服装鞋包
Pop-up type
快闪店
Dates
2021.04.23(39 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Shenzhen
Brands
百丽
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
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Objectives
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Details
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Details

Six national pop-up tour stops—first Shenzhen and Zhengzhou, then Chengdu, Xi'an, Shanghai, and Wuhan. The pop-up runs through June. Overall colors are BELLE cool-elegant black + SpongeBob's exclusive energetic yellow. In 「Explore with Method」 PK with friends; in 「Curiosity with Trace」 shoot OOTD big shots; finally in 「Smile with Courtesy」 imitate SpongeBob's matching smile.

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