88 Game Festival Joint Pop-up

中文
88 Game Festival Joint Pop-up
Shenzhen stop is a vivo Game Center × iQOO × Tencent Games joint special—7 hot games to experience, merch prizes nonstop.
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Industry
数码科技
Pop-up type
快闪店
Dates
2021.08.06(2 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shenzhen
Brands
vivo
Event photos
All(10)
Detail photos(9)
Promotional materials(1)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
产品体验
设计
主要用色
营销
目标人群
≤19岁、20岁~29岁、30岁~39岁、40岁~49岁
媒体推广
微信、微博
Details

vivo Game Center joined Tencent Games, Perfect World Games, and NetEase Games to set up game exhibition zones at the pop-up, bringing water-friend matches, dance performances, Coser shows and a series of wonderful activities; many fun game segments and performances left players thrilled. Whether highly immersive game-zone design or clever game segments, they greatly satisfy players' fantasies of game worlds. Participants on site fully feel game fun and charm in diverse innovative cool game segments. vivo Game Center also prepared many fine gifts for this pop-up including 88 Game Festival custom player T-shirts, Tencent Games redemption vouchers, iQOO 7 phones, vivo WATCH, vivo TWS 2 earbuds and more—so players create new peaks in game worlds while also harvesting all kinds of prizes in the real world—best of both.

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