IKEA Dream Magic Box

Nordic international furniture and home brand “IKEA Dream Magic Box” pop-up experience store appears at Tongde—get close to rich furniture products and deeply feel the “home” IKEA tailored for Kunming citizens! Come check in and experience!

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Industry

生活方式

Pop-up type

快闪店

Dates

2021.08.04(32 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Kunming

Brands

宜家

Event photos

All(10)

Detail photos(8)

Promotional materials(2)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

体验区、打卡区

互动玩法

产品体验

设计

主要用色

营销

目标人群

20岁~29岁、30岁~39岁、40岁~49岁

媒体推广

微信、微博

Details

“IKEA Dream Magic Box” carefully crafted living room, bedroom, kitchen, kids' room and more inspiration home showrooms; on the basis of restoring family scenes, it creatively presents targeted home solutions, deeply showing how to step into new life in affordable, sustainable ways. Citizens can not only closely contact rich furniture and home products here, but also deeply feel the home IKEA tailored for Kunming citizens, appreciate professional practical home solutions in classic Scandinavian style, and easily buy IKEA products through multiple channels.