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TORY BURCH Winter Wonder Garden
From December 4–6, 2020, APAX Group again joined TORY BURCH for the WINTER WONDERLAND interactive experience exhibition, grandly opening at Shanghai Jinghua Art Space.
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Industry
服装鞋包
Pop-up type
快闪店
Dates
2020.12.04(2 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shanghai
Brands
汤丽柏琦
Event photos
All(10)
Detail photos(7)
Promotional materials(3)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
网红打卡、体验装派发
设计
主要用色
营销
目标人群
≤19岁、20岁~29岁、30岁~39岁
传播节点
节假日
媒体推广
微信、微博
Details
Inspired by the TORY BURCH 2020 Resort collection and paired with the holiday theme <ONCE UPON A HOLIDAY>, through fun check-in interactive installations, DIY and multiple zones, it creates an ultimate beautiful winter experience.
图片来自网络/资源方，如需认领
Contact
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