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WM Motor Pure Electric Summer Qixi Special
Confession balloons become giant sweets sending blessings; a heart-pulse charging installation glows for love; a sequin graffiti wall for hand-drawn sweet declarations; take Qixi gifts home from the site.
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Industry
汽车出行
Pop-up type
快闪店
Dates
2020.08.22(1 days)
Venue type
步行街
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Changsha
Brands
威马
Event photos
All(10)
Detail photos(9)
Promotional materials(1)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
产品体验
设计
主要用色
主要元素
七夕
营销
目标人群
20岁~29岁、30岁~39岁、男、女
传播节点
节假日
媒体推广
微信、微博
Details
Little Wei arranged a romantic date for Changsha classmates; the WM EX5-Z also fills to full charge in a sweet atmosphere—dog food from on-site CPs fills the huge trunk. A sincere no-tricks Qixi special balloon can hold wishes and carry confessions; on site a giant sweet sends blessings, romantic enough for an Up house-fly next second. The WM Heartbeat Incoming interactive installation has 520% popularity—hold hands as two to light a love halo with the WM car. Key not only that Little Wei can reverse-charge, but visible heartbeats.
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