BOB & RICO Theme Exhibition

中文
IP crossover
BOB & RICO Theme Exhibition
Street-toy stars BOB & RiCO “land” at Shanghai Shimao Plaza!
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Industry
IP跨界
Pop-up type
IP主题展
Dates
2021.05.26(25 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shanghai
Brands
farmer bob,rico
Event photos
All(13)
Detail photos(11)
Promotional materials(2)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
产品体验
设计
主要用色
主要元素
旅行 路
营销
目标人群
≤19岁、20岁~29岁
媒体推广
微信、微博
Details

This exhibition is themed “ALWAYS ON THE WAY,” with 「travel」 and 「road」 as main elements throughout, paired with arrows, road signs, steps, dimension passages and more, creating a dreamy travel utopia for consumers. The story of FARMER BOB and RiCO unfolds across four scenes: “Giant Happiness Stairs,” “Partners Met on the Journey,” “All Scenery for Each Other,” and “Meet a New Self with You.”

图片来自网络/资源方,如需认领
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