SUMMER CAMPS Street Ride Encounter

Streetwear & sports

Ace Little Rider joins Zhengda Plaza for SUMMER CAMPS Street “Ride” Encounter—let's street-play the summer and fire up the whole venue~

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Industry

生活方式

Pop-up type

体验营销

Dates

2021.07.19(4 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Shanghai

Brands

王牌小骑士

Event photos

All(13)

Detail photos(9)

Promotional materials(4)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

体验区

互动玩法

产品体验

获客销售

礼品派发、积分

设计

主要用色

营销

目标人群

≤19岁、20岁~29岁、30岁~39岁

媒体推广

微信、微博

Details

Summer is a passionate season full of vitality. To enrich everyone's summer life, Ace Little Rider joins Zhengda Plaza for SUMMER CAMPS Street “Ride” Encounter—let's street-play the summer and fire up the whole venue~

On site, highly FREESTYLE street-graffiti style builds a riding-culture streetscape, with a giant gacha machine to explore today's sport hero colors and chances for rich gifts. During the event, Ace Convenience Store POP-UP also flashes at Zhengda Plaza, selling kids' balance bikes, helmets, protectors and more gear.

The site will set riding tracks, kids' fitness props, professional pump tracks and other balance facilities so both beginners and skilled Ace Little Riders can enjoy riding joy.

Follow Ace Little Rider Weibo on site and register personal info to join ranking; final winners get prizes. Plus daily exclusive experience activities await you~

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