ARMANI BOX

Top luxury

ARMANI BOX

In midsummer August, One Avenue stirs a heat wave as if soaked in a red ocean—the once-a-year confident, flamboyant 「ARMANI BOX」 global tour pop-up sweeping heat and sunshine has arrived!

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Industry

一线奢品

Pop-up type

快闪店

Dates

2021.08.01(68 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Shenzhen

Brands

阿玛尼

Event photos

All(12)

Detail photos(12)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

打卡区、零售区

互动玩法

产品体验、网红打卡、体验装派发

获客销售

礼品派发

促销方式

限量版

设计

主要用色

营销

目标人群

女

媒体推广

微信、微博

Details

The once-a-year 「ARMANI BOX」 global tour pop-up has arrived. Paris, London, Beijing, Shanghai, Changsha…… wherever it goes, crowds surge. This year it finally lands in Shenzhen; from August 1, a 2-month limited beauty pop-up opens. Hollywood film theme style: this stop continues the film-theme appointment—red carpet, audition zone, makeup room…… film elements fill the whole space with Hollywood starry radiance. Freeze the hot moment with light and shadow, bringing a beauty feast.