Zenith #Star Pursuit Journey# Watch Exhibition

中文
Zenith #Star Pursuit Journey# Watch Exhibition
Zenith #Star Pursuit Journey# watch exhibition lands at Shenzhen MIXC, inviting you to decode chronograph mechanical legends.
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Industry
珠宝饰品
Pop-up type
快闪店
Dates
2021.07.10(10 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shenzhen
Brands
真力时
Event photos
All(17)
Detail photos(9)
Promotional materials(8)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
零售区
获客销售
明星
设计
主要用色
营销
艺人/网红
肖战
媒体推广
微信、微博
Details

“Star Pursuit Journey” is a trip back through creation history and forward to watchmaking's future. As the second stop of Zenith's “Star Pursuit Journey” watch exhibition, the hall in Shenzhen MIXC Phase I atrium draws design inspiration from a brilliant starry sky, bringing the far-away Le Locle manufacture museum before your eyes. All four Zenith series are displayed—from antique pieces carrying history to all-new 2021 works—showing both deep watchmaking heritage and futurist watch design with refined craft. Among them, CHRONOMASTER Sport—marking a new generation of Zenith sport-fashion watches—is a highlight; its modern aura and outstanding performance appear through cool ice-screen tech. CHRONOMASTER Sport carries an upgraded version of the legendary El Primero calibre, power reserve increased to 60 hours, with a black ceramic bezel engraved for 1/10-second display—especially striking design, a pinnacle masterpiece of Zenith automatic chronograph heritage. Decode chronograph mechanical legend—awaiting you.

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