Hainan Summer Beauty Pass Summer Theme Pop-up

Top luxury

Popup Union selection

Come to cdf Haikou Riyue Plaza Duty-Free to experience the Estée Lauder travel-retail theme pop-up and encounter unique surprises. Immerse in the ease of an indoor seaside villa and feel the cool of coconut-tree shadows.

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Industry

一线奢品

Pop-up type

快闪店

Dates

2021.07.02(29 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Haikou

Brands

雅诗兰黛

Event photos

All(11)

Detail photos(10)

Promotional materials(1)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

体验区、打卡区

互动玩法

产品体验

设计

主要用色

营销

目标人群

20岁~29岁、30岁~39岁

媒体推广

微信、微博

Details

All Estée Lauder counters in Hainan CDF duty-free channels, especially Sanya International Duty Free City, will welcome consumers with all-new summer décor. Shoppers can easily buy CDF duty-free exclusive Estée Lauder sets including: Fresh Pomegranate 2-in-1 Cleanser 3-pack, Sakura Micro Essence 2-pack, Advanced Night Repair Serum with Eye Cream set, and Multi-Effect Regenerating Cream 2-pack. Besides offline, consumers can also buy the above sets online via Beauty Travel Wish Circle. Visitors planning Haikou can also experience the Estée Lauder travel-retail theme pop-up at cdf Haikou Riyue Plaza Duty-Free—designed as a seaside villa with beach bar, with product sample vending machines and interactive check-in photo zones.