Vital Glow CLUB

Kérastase Paris's first global pop-up energetically debuts at Xi'an Joy City.

点击展开All

Industry

美妆护肤

Pop-up type

快闪店

Dates

2021.06.11(6 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Xi'an

Brands

巴黎卡诗

Event photos

All(11)

Detail photos(9)

Promotional materials(2)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

体验区、零售区

互动玩法

产品体验、网红打卡、体验装派发

设计

主要用色

Details

Whole-family premium haircare brand KÉRASTASE Paris joins fashion temple HAIR SALON at Xi'an Joy City B1 Light Shadow Corridor for a limited “Vital Glow CLUB,” giving your hair a new care experience and filling summer vitality. Kérastase's first global pop-up lands at Joy City staging a wonderful visual feast; heat waves sweep Xi'an's fashion circle and attract the city's trendsetters. On site not only “moved” in the Eiffel Tower but perfectly recreates Paris streetscapes, playing French romance. Cool drum kits, neon-brilliant product walls, and creative handheld signs are all photo props. Smart detectors on site fully understand your scalp health and hair damage so you target problems effectively; among product experiences there's always one for you. Exclusive prices, raffle gifts and more benefits spoil fans—waiting for you to open this professional vital custom care journey.

合作