This pop-up is keyed to a new-product launch, creating a China Li-Ning Fog City Momentum pop-up.
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Industry
潮流运动
Pop-up type
快闪店
Dates
2021.04.30(5 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Chongqing
Brands
李宁
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
新品上线
Details
收起
Planning
活动主题
雾都大势
Area planning
打卡区、零售区
营销
目标人群
≤19岁、20岁~29岁
传播节点
新品上线
Details
There are three zones in all, mainly for displaying new products: an apparel sales area and a footwear sales area, plus a final zone designed as a meditative Chinese courtyard vignette that fits the Guo-chao theme.