Vibrant and confident, beauty in your own style—a cute Eileen Gu appears at an immersive urban ice-and-snow camp.
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Industry
潮流运动
Pop-up type
快闪店
Dates
2021.03.14(7 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Shanghai
Brands
安踏
Event photos
All(13)
Detail photos(13)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
ANTA Snow Land with SuperELLE at TX Huaihai and Wujiaochang Wanda—urban ice vibe; bloggers Chu Yitian and Miya showcased beauty in motion beyond athletes.