Lexus Heavenly Crafts Art Tour

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Lexus Heavenly Crafts Art Tour

Lexus “Heavenly Crafts · Artisan Spirit Passed On—A Fantastical Journey of Craftsmanship and the Future” art touring exhibition.

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Industry

汽车出行

Pop-up type

IP主题展

Dates

2018.10.26(3 days)

Venue type

秀场展馆

Venue size

超大型300m²以上

Build-out

快闪城市

Shanghai

Brands

雷克萨斯

Event photos

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Detail photos(8)

Promotional materials(0)

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Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

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主要用色

Details

Following Chengdu, LEXUS closed its Tiangong Kaiwu craftsmanship art tour at Shanghai Baolong Art Museum—four themed units blending tradition and innovation in an immersive light-and-shadow experience.

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雷克萨斯穹顶沉浸式空间

其他 | 超大型300m²以上

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