Pepsi Concept

As the third-season Pepsi concept store, it joined three national original brands—Warrior, Double Happiness, and Phoenix—and international home-appliance brand Whirlpool in original collaborations, for a cool “concept” (wordplay) journey! Enter the Pepsi “container”: a zipper at the entrance plus a Pepsi pull-tab unlocks the “original collaboration” trip! Together with China's top fashion designer Feng Chen Wang, avant-garde ideas and the attitude of #Love Full On# spark wondrous chemistry, giving the crossover ultra-cool inspiration; from the classic 28-inch bike bar to street-riding essentials. Pepsi joined 120-year-old Chinese time-honored brand Phoenix Bicycles to combine “cycling” culture with young people's passions and redefine China-chic fashion. At the same time, a three-way crossover with Pepsi visual friend @Chen Man launched a fully transparent Phoenix bicycle concept model, with an “invisible” design idea blending the future