Kiehl's Calendula Field

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Interactive tech

Pop-up picks

The time tunnel paved with calendula is fresh and romantic. Passing through the tunnel you arrive at the calendula stage, a laboratory installation hidden in the calendula field, where professional instructors share skincare tips on site.

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Industry

美妆护肤

Pop-up type

快闪店

Dates

2019.06.06(20 days)

Venue type

商业广场

Venue size

超大型300m²以上

Build-out

快闪城市

TBC

Brands

科颜氏

Event photos

All(8)

Detail photos(8)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

A spacetime tunnel paved with calendula is fresh and romantic; crossing the tunnel to the calendula stage is a lab installation hidden in calendula fields; professional lecturers on site teach skincare tips; stroll into swing paradise, romantic and beautiful; a giant calendula water bottle reclines in the garden becoming a new viral check-in spot helping you shoot fresh beauty photos; plus calendula wonder workshop DIY floral classes await! Meanwhile Kiehl's beauty experience officer Rocket Girls 101 Meng Meiqi visited, joining K-stars in fun interaction; K-star people have chances to claim calendula surprise samples!