GUESS

The on-site styling was also very Drama, creating a space with multiple styles—such as a vintage gallery with a classical air, a romantic colorful holiday garden, and an American holiday market—all experienceable at this preview.

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Industry

潮流运动

Pop-up type

发布会

Dates

2019.02.26(1 days)

Venue type

星级酒店

Venue size

超大型300m²以上

Build-out

快闪城市

Beijing

Brands

盖尔斯

Event photos

All(8)

Detail photos(8)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

GUESS strives to break era definitions of street, proudly launching the all-new GUESS Vibras capsule series passionately designed by J Balvin, completing innovative design with keen fashion sense; 42 new pieces embody multi-faceted self style, following trends while highlighting younger generation unique fashion potential with highly individual avant-garde details, perfectly interpreting American vintage spring-summer romantic style.

Guess 1.jpeg