HR Helena Rubinstein

Top luxury

HR Helena Rubinstein

The entire pop-up's concept began with a beautiful adventure. Madame Rubinstein was highly legendary and far-sighted, and a fashion-forward spirit is deeply rooted in our brand. Therefore, some sense of adventure was added when trying to combine this fashion-forward spirit with travel retail.

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Industry

一线奢品

Pop-up type

体验营销

Dates

2019.08.25(117 days)

Venue type

其他

Venue size

超大型300m²以上

Build-out

快闪城市

Shanghai

Brands

赫莲娜

Event photos

All(8)

Detail photos(8)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

The whole pop-up concept begins with a beautiful adventure. Madame Rubinstein was highly legendary and visionary, and fashion-forward spirit is deeply rooted in our brand. Therefore when trying to combine this fashion-forward spirit with travel retail, some adventurous things are added.

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Contact

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