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Innisfree Cold Orchid Snow House
From January 18 to 20, 2019, Korean naturalism brand innisfree created a limited-time immersive “Cold Orchid Snow House” on the outer lawn of Raffles City Changning in Shanghai to welcome the upgraded Cold Orchid series, staging a three-day consumer pop-up.
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Industry
美妆护肤
Pop-up type
快闪店
Dates
2019.01.18(2 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
悦诗风吟
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Participants become #Gravity Girls#, letting snowballs anti-gravity float with both hands; overview Orchid history understanding #Hibernation Cream#'s past and present; become protagonists exploring Jeju Island orchids in the “Micro Castle”; experience next-gen Orchid Intense series in the snow house, and use an all-new self-developed digital skin self-test system to get skin reports and targeted product recommendations.
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