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PUMA #However I Run#
Themed around PUMA's new running idea #However I Run#, a one-week #However I Run# pop-up experience space was opened in Shanghai from July 1 to July 7.
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Industry
潮流运动
Pop-up type
快闪店
Dates
2019.07.01(6 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
彪马
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Bringing runners try-on experience of PUMA's latest catapult running shoe HYBRID Astro. While feeling tech-powered takeoff thrill, experiencers can also fully explore immersive free-run journeys brought by super interactive experience tech. Through facial recognition customize a personalized cougar, “freely shuttle” three fantasy spaces—city, floating island and forest—to complete this running experience belonging to yourself.
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