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In recent years, #pop-up stores# have won favor with brands and appear ever more frequently in the public eye. Wherever they show up, they immediately draw the attention of young audiences and also bring brands substantial traffic and sales returns.
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“New domestic brands are expected to see a wave of collapses this year.” “VCs have stopped investing, and ammunition in the primary market has run out”... At the start of this year, new domestic brands successively ran into losses, falling revenue, store closures and layoffs, and a cooling of financing. Some have talked the sector down. Have new domestic brands really receded? Under the pandemic, the hardship of small and medium-sized enterprises is visible both to the eye and in the data; three years of the pandemic have also made consumers hold their wallets tighter. But more often, is a crisis not also forcing companies to change and see clearly where the problems lie?
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A roaring opening on June 18 at Beijing Beitou Aegean
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A visually striking “Hongyun” building has appeared in Fuzhou
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People's Daily Online, Beijing, August 25 (Zhao Zhuqing). On the 24th, the Ministry of Commerce publicly solicited comments on the “Work Guidelines for High-Quality Development of Pedestrian Streets (Draft for Comments).” The draft proposes several directions for optimizing business formats, including smart stores, pop-up stores and unmanned stores, and encourages innovation in formats.
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The international trend IP brand SMILEY lands at IGC to welcome the Lunar New Year.
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The imposing “Lion King Ah Xing” has come to Shanghai; it is said to be a lion king with the power to awaken blessing, wealth and luck
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Twenty-six giant Wangzai figures at the mall’s main entrance invite you into the Wangzai Super-Prosperity pavilion, with six themed zones: Reunion Dinner, Staying Home, Mahjong, Lucky Lots, Prosperity Station and Snack Wall
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The adorable POP MART figures have changed into festive New Year outfits and wait to offer Lunar New Year greetings in a Chinese-style street hung with lanterns and copper coins
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#Have a year you actually understand: Hunzhi joins WM Motor in landing in Shanghai
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China’s first trendy toy exhibition themed around mahjong as a national pastime debuts at Guangzhou Teemall
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The FENDI Hangzhou MIXC limited-time store and FENDI CAFFE limited-time café are now open, with New Year colors depicting vitality
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The exhibition’s biggest highlight is a 3.5-meter-tall snow-white Brown, the only one of its kind in the world
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Urban Bounce Space is a brand-new elastic concept space. Upholding the innovative spirit Maybelline New York has always insisted on, it uses a range of surreal techniques to let consumers feel the bouncing power of the major new product, Down Lip Glaze. It goes beyond imagination, breaks convention, and willfully bounces back against all the cold, hard rules of the real world.
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The Lancôme Lunar New Year garden party is rolling out a grand tour nationwide
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Loaded with French-style gifts and New Year blessings, it crossed Eurasia and, after stops in Beijing and Wuhan, arrived at the outer plaza of Shanghai’s Shi Mao Plaza
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A high-aesthetic pop-up store crafted with care by He Cheng Tian Xia
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The Want Want pop-up store uses displays to help customers understand Want Want’s history and brand story
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