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Heytea Juicy Green Grape Limited Pop-up
Heytea chose the most visually impactful Sunshine Rose green grape as a visual symbol in offline pop-up design to boost the Juicy Green Grape IP breakout.
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快闪店、IP主题展
Pop-up type
喜茶
Brands
2022-01-14 (2 days)
Dates
快消品
Industry
中国 | Chengdu
Location
步行街
Venue type
大型≤200m²
Venue size
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Detail photos(9)
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品牌传播
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Heytea IP joined seven original design brands including Non-Essential No Collab and Gracebabi, launching multiple Juicy Green Grape collab merch displayed in the pop-up. Heytea also shows a self-made oversized Juicy Green Grape canvas bag in store, breaking conventional canvas-bag size for strong visual impact, while the brand slogan “Take Away Green and Fresh” conveys eco sustainability and rational consumption.
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