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Zespri “Enjoy a Healthy Journey” Dragon Boat Limited Pop-up
This pop-up, combined with brand traits, is defined as “Enjoy a Healthy Journey.”
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快闪店
Pop-up type
佳沛
Brands
2021-06-12 (2 days)
Dates
食品餐饮
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
中等效果5000元/m²
Build-out
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
Objectives
品牌传播
Details
设计
创意点：
Shaped around the look of the fruit products
主要用色：
营销
传播节点：
节假日
Details
活动Details
This pop-up, combined with brand traits, is defined as “Enjoy a Healthy Journey.” The whole pop-up flow centers on the healthy journey theme, divided into three stations and 5 zones: Departure zone mainly displays products in fruit-stall form; Station 1—Cut Eat Dig Challenge: a giant kiwifruit shell cut in half as space exterior is very fun and eye-catching; inside a Fruit Ninja game variant combining brand image changing all fruit images to kiwifruit; Redemption zone.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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