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New Leaf New Life Cargill Brand Pop-up
Two giant leaves land in central Shanghai; 156-year-old Cargill has accompanied Chinese people for over 50 years. 「New Leaf New Life」—the giant leaves hide all of nature: pastures, farms, seas—letting us feel nature's realm, hear nature's voice, taste nature's flavor, and unveil an immersive origin journey.
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快闪店
Pop-up type
嘉吉
Brands
2021-09-29 (4 days)
Dates
食品餐饮
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
Objectives
品牌传播
活动具体目标
周年庆
Details
Planning
活动主题：
健康、自然
Area planning：
体验区、零售区
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创意点：
A leaf-shaped building exterior
主要用色：
营销
传播节点：
其他
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活动Details
Cargill founded in 1865 is a diversified multinational enterprise group integrating food, agriculture, finance and industrial products and services. In the 1970s Cargill entered the China market, bringing green products in healthy food, animal nutrition and beauty care into our sustainable daily life. On Cargill China's 50th anniversary, the brand conveys healthy care and delicious philosophy to users through the pop-up. The pop-up exterior is two new leaves; space divides into 「Hear Nature's Voice」, 「See Nature's Realm」, 「Taste Nature」.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
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