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Born to Shine M · BMW Style Driving Fun Exhibition

"Heat waves surge without end; M light has reached Shanghai! Taste the realm of driving and immerse in a sensory feast. Born to Shine M · BMW Style Driving Fun Exhibition—release all passion and stun your soul again!"
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快闪店
Pop-up type
宝马
Brands
2021-07-23  (2 days)
Dates
汽车出行
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
Objectives
品牌传播
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Planning
Area planning:
体验区、打卡区
互动玩法:
产品体验
设计
主要用色:
营销
目标人群:
20岁~29岁、30岁~39岁、40岁~49岁
媒体推广:
微信、微博
Details
活动Details

Performance aesthetics and sensory impact keep burning! July 23–25 Shanghai Grand Gateway 66 【Born to Shine M · BMW Style Driving Fun Exhibition】 blooms again; all-new BMW M3 and all-new BMW M4 Coupe dual top streams dazzle side by side, arriving with impact. Enter for an exclusive M imprint, check in at the pioneer hall's artistic immersive narrative, and explore M's little-known legendary evolution and BMW's extreme-speed aesthetics. Arrive on site for a chance to receive a BMW exclusive custom colorful T-shirt!

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