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No.1 Territory Mercedes-Benz
“No.1 Territory—Mercedes-Benz Next-Gen Experience Platform”
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快闪店、体验营销
Pop-up type
奔驰
Brands
2021-07-09 (4 days)
Dates
一线奢品
Industry
中国 | Beijing
Location
商业广场
Venue type
大型≤200m²
Venue size
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
Objectives
品牌传播
Details
设计
主要用色：
营销
目标人群：
20岁~29岁、30岁~39岁
艺人/网红：
刘恬静、RNG战队前成员Letme、Zzitai、 邱天
传播节点：
其他
Details
活动Details
“No.1 Territory—Mercedes-Benz Next-Gen Experience Platform.” Distinct young individuals can experience ubiquitous freshness and unprecedented passion across themes of track, esports, street, tech, street culture, food, music, and family.
This event's No.1 Territory divides into 5 zones:
No.1 Showdown Stage - inviting street-dance master Liu Tianjing to interact with on-site street-dance lovers
No.1 Grand Canyon - esports arena, inviting former RNG members Letme and Zzitai to compete
No.1 Training Ground - inviting actor Qiu Tian to interact on site
No.1 Street Party Hall - street outfits, DIY all kinds of cool patterns on site
No.1 Flavor Hall - food special drinks paired with snacks
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