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Feiyue X BarBuKii Adventure Journey
Feiyue X BarBuKii Adventure Journey Lightning “flashes” in.
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Pop-up type
飞跃,萌动的兔子
Brands
2021-06-20 (3 days)
Dates
潮流运动,IP跨界
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(11)
Detail photos(9)
Promotional materials(2)
Videos(0)
Results
Objectives
新品上线
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Planning
Area planning：
体验区、打卡区
互动玩法：
产品体验
设计
主要用色：
营销
目标人群：
≤19岁、20岁~29岁、30岁~39岁、40岁~49岁
传播节点：
新品上线
媒体推广：
微信、微博
Details
活动Details
“Leap” boarding plan—521 Feiyue LIGHTNING strikes. This time Feiyue boldly plays lightning speed, reshaping classics to interpret a new meaning of “fly,” deconstructing Feiyue elements for a new era. The intersection is open—ready to “leap” with you? FEIYUE discovers a new species—Lightning “flashes” in, inviting “players” into a fantasy journey to feel the Feiyue X BarBuKii adventure from a unique angle.
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