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IP crossover
BOB & RICO Theme Exhibition
Street-toy stars BOB & RiCO “land” at Shanghai Shimao Plaza!
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IP主题展
Pop-up type
farmer bob,rico
Brands
2021-05-26 (25 days)
Dates
IP跨界
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(13)
Detail photos(11)
Promotional materials(2)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning：
体验区、打卡区
互动玩法：
产品体验
设计
主要用色：
主要元素：
旅行 路
营销
目标人群：
≤19岁、20岁~29岁
媒体推广：
微信、微博
Details
活动Details
This exhibition is themed “ALWAYS ON THE WAY,” with 「travel」 and 「road」 as main elements throughout, paired with arrows, road signs, steps, dimension passages and more, creating a dreamy travel utopia for consumers. The story of FARMER BOB and RiCO unfolds across four scenes: “Giant Happiness Stairs,” “Partners Met on the Journey,” “All Scenery for Each Other,” and “Meet a New Self with You.”
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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