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DIORAMOUR

A Dior limited boutique appears at Nanjing Deji Plaza; the DIORAMOUR limited series debuts in parallel, with actors Han Geng and Celina Jade attending.

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快闪店

Pop-up type

迪奥

Brands

2020-07-25 (16 days)

Dates

一线奢品

Industry

中国 | Nanjing

Location

商业广场

Venue type

大型≤200m²

Venue size

轻奢效果8000元/m²

Build-out

Event photos

All(14)

Detail photos(9)

Promotional materials(5)

Videos(0)

Results

Objectives

品牌传播

Details

Planning

Area planning：

打卡区

互动玩法：

网红打卡

获客销售：

明星

设计

主要用色：

营销

目标人群：

中高端

艺人/网红：

韩庚夫妇

传播节点：

节假日

媒体推广：

微博

Details

活动Details

As China's Qixi Valentine's Day 2020 approached, DIOR passionately presented the all-new #DIORAMOUR# limited series. On July 28, a Dior limited boutique appeared at Nanjing Deji Plaza; the DIORAMOUR limited series debuted in parallel, with actors Han Geng and Celina Jade attending.

It is said founder Christian Dior loved naming haute couture gowns with “love,” continuously composing love's praise and interpreting the theme Dior has steadfastly held since founding.

Now, to inherit this classic theme, Dior Women's Creative Director Maria Grazia Chiuri created the all-new DIORAMOUR limited series as a tribute to Chinese Valentine's Day, saluting rich diverse world cultures with a declaration of love.

Inside the limited store, “I LOVE YOU” appears in multiple languages, graffiti-like accents on classic LADY D-LITE and BOOK TOTE bags, and finishing touches on D-CONNECT sneakers, scarves, and sailor-stripe tops. Beyond original patterns, DIORAMOUR also cleverly uses two brand signature elements—red and polka dots—to reshape classic Dior bags, selected ready-to-wear, lingerie, fashion jewelry, and refined card holders.

合作

南京德基广场

Venues

图片来自网络/资源方，如需认领Contact

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