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TME Star Day Limited Pop-up
【TME THE9 Day】 is about to open—check in at Beijing Raffles City for surprises and share what you love!
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快闪店
Pop-up type
腾讯音乐
Brands
2021-07-09 (4 days)
Dates
互联网
Industry
中国 | Beijing
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(10)
Detail photos(8)
Promotional materials(2)
Videos(0)
Results
Objectives
品牌传播
Details
快闪前
快闪前：
！
Planning
Area planning：
打卡区、舞台、娱演区
互动玩法：
网红打卡
Interactive show：
歌唱类
获客销售：
明星
设计
主要用色：
营销
目标人群：
≤19岁、20岁~29岁
艺人/网红：
张云雷 毛不易 汪苏泷 杨芸晴 THE9
媒体推广：
微信、微博
Details
活动Details
<TME Star Day Limited Pop-up> arrives! Five star theme days fully “star”-lit; four music “star” theme limited surprises craft a summer “star” gathering for you. This time, a not-the-same-YOUNG full “star” music experience: on 1F enter via the neon corridor for a fully star-lit music journey; TME creative mirror photo installations frame you with what you love, accompanied by good music; at the custom lyrics check-in wall, write your most romantic music story; on B2F Star Memory Corridor reminisce with idols, review every highlight of the music journey, share warm times of laughter and tears; in another B2F zone, Star Appreciation Live's giant screen and beanbags welcome you to lie flat—stunning Live music loops all day; don't scream alone at your phone—gather eyes on the big screen and hold your fellow fans' hands when excited; redeem gacha coins at 1F Star Wish Gacha Exchange; B2F and 2–5F Star Wish gachas are filled with idol gift packs—fine albums, star-wish mottos handwritten by artists, signed photos...... twist for lucky gifts and see who is the “golden-hand” lucky kid!
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