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Montblanc x Maison Kitsuné

Montblanc x Maison Kitsuné capsule series limited boutique has landed at Shanghai IFC.
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快闪店
Pop-up type
万宝龙,小狐狸
Brands
2021-07-15  (5 days)
Dates
服装鞋包,一线奢品
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
Event photos
All(10)
Detail photos(9)
Promotional materials(1)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning:
体验区、打卡区
互动玩法:
产品体验
促销方式:
联名版
设计
主要用色:
营销
目标人群:
20岁~29岁、30岁~39岁
媒体推广:
微信、微博
Details
活动Details
The all-new limited boutique crafts creative spaces of different themed zones with diverse design elements; overall design likewise uses pioneer orange and pioneer blue, with corridor-style design placing guests in multi-theme spaces to feel the collab series' pioneer street-fun style. The limited boutique also cleverly integrates Maison Kitsuné signature music elements, with exclusive playlist songs created by Kitsuné Musique label musician MATVEЇ  as in-store main music. Following little fox footprints into the store, you discover many playful elements highlighting this collab.


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