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IKEA Home Pop-up

Guangxi's first IKEA can be visited this summer; the pop-up appears early at Jiangnan Wanda.
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快闪店
Pop-up type
宜家
Brands
2021-06-11  (44 days)
Dates
生活方式
Industry
中国 | Nanning
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(12)
Detail photos(9)
Promotional materials(3)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning:
体验区、打卡区
互动玩法:
网红打卡
设计
主要用色:
营销
媒体推广:
微信、微博
Details
活动Details

Nanning's IKEA will formally open this summer! Before the mall formal opening, IKEA specially created a limited pop-up experience center for Nanning citizens, appearing at Jiangnan Wanda Plaza June 11–July 25. 1:1 home spaces, eco home, dinosaur world, claw machines.... Infinite possibilities about home find answers here! The hall divides into different home display zones—bedroom, kids' room, living room, dining room, and bathroom—with classic white little tables, tableware, comfortable soft furnishings and Relax Bear; that comfortable place finally exists in this city too, another place to stroll~ Though not large, the experience is great! IKEA ideas everywhere: eco, healthy, practical, sustainable, approachable fun design fits IKEA. At the entrance a super-giant classic blue shopping-bag model with a cute bear peeking out; take member gift “blue bags” for photos together~ Max street vibes! Flood Moments.

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