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FENDI CAFE & Limited Experience Store

Fendi Shenzhen MIXC limited store and FENDI CAFE bring dual enjoyment of taste and vision—join this summer-style party.
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快闪店
Pop-up type
芬迪
Brands
2021-06-16  (11 days)
Dates
一线奢品
Industry
中国 | Shenzhen
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(12)
Detail photos(9)
Promotional materials(3)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning:
体验区、零售区
互动玩法:
产品体验、网红打卡
设计
主要用色:
营销
目标人群:
20岁~29岁、30岁~39岁、40岁~49岁、中高端
媒体推广:
微信、微博
Details
活动Details

The FENDI 2021 Summer Capsule limited store and FENDI CAFFE limited café, passionately created by the Winplus team, have landed at Shenzhen MIXC. Dazzling colorful FF Vertigo canopy tents and a yellow travel car make people feel outdoors—in a cool dynamic “camping” venue. Inside, FENDI 2021 Summer Capsule products present leaping color fun: from exquisite eye-catching handbags and accessories to distinctive ready-to-wear. The 2021 Summer Capsule is another collab between FENDI and New York visual artist Sarah Coleman after Design Miami. By reinterpreting the FF logo into 1970s psychedelic style, the all-new pattern FF Vertigo is created—bold, disruptive, eye-catching. Products on sale include handbags and accessories, ready-to-wear, plus novel limited editions such as standing paddleboards (SUP), skateboards, and a FENDI x Polaroid special OneStep Close-Up 600 series retro instant camera. The limited café sits on the other side of the tent; bright yellow armchairs on green lawn depict outdoor fun in colorful tones.

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