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Louis Vuitton 2021 Autumn/Winter Menswear Limited Space
Meet Zoooom with friends in Shanghai and explore the Louis Vuitton 2021 Autumn/Winter menswear limited space.
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快闪店
Pop-up type
路易威登
Brands
2021-07-09 (6 days)
Dates
一线奢品
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
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Detail photos(10)
Promotional materials(16)
Videos(0)
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新品上线
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Planning
Area planning：
体验区、打卡区、零售区
互动玩法：
网红打卡
获客销售：
明星
设计
主要用色：
营销
目标人群：
20岁~29岁、30岁~39岁、高端
艺人/网红：
吴亦凡、刘昊然、王鹤娣、黄明昊、董思成
传播节点：
新品上线
媒体推广：
微信、微博
Details
活动Details
On July 9, step into the Louis Vuitton 2021 Autumn/Winter menswear limited space; Zoooom with friends invites you to witness menswear Artistic Director Virgil Abloh's quirky vision. Travel imagery and infinite imagination run throughout—appreciate fashion art of cultural fusion and colliding elements. Limited-space venue design draws inspiration from the 2021 Autumn/Winter menswear show: dark-green marble patterns cleverly echo the metamorphic rock of the iconic 1929 Barcelona Expo German Pavilion, its pure symmetric lines echoing the building outline. This season's most watched look—a model wearing a New York building model—is enlarged into a six-meter giant sculpture running through, concretizing the psychological conflict and bodily confrontation explored in James Baldwin's Stranger in the Village. A street-feel “U-ramp” appears outdoors, contrasting indoor marble, breaking convention while rewriting value connotations while keeping norms unchanged.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
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