BEASTER E-MART Concept Pop-up

China-chic brand leader BEASTER's pop-up presents generational youth street attitudes and lifestyles by West Lake—at Hubin Intime in77 Zone D plaza.

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快闪店

Pop-up type

BEASTER

Brands

2021-07-23 (2 days)

Dates

潮流运动

Industry

中国 | Hangzhou

Location

商业广场

Venue type

中型≤100m²

Venue size

中等效果5000元/m²

Build-out

Event photos

All(19)

Detail photos(13)

Promotional materials(6)

Videos(0)

BEASTER E-MART Concept Pop-up pop-up on-site photo

Results

Objectives

品牌传播

活动具体目标

品牌传播

Details

Planning

活动主题：

便利店

Area planning：

体验区、打卡区、零售区

互动玩法：

产品体验

促销方式：

限量版

设计

创意点：

Using a convenience store as the vehicle, it employed a wall of music records, a huge graffiti, a cooler display imitating a convenience store, Block-style metal fencing, a street-corner convex

主要用色：

主要元素：

BEASTER LOGO

营销

目标人群：

≤19岁、20岁~29岁

传播节点：

其他

媒体推广：

微博

Details

活动Details

The pop-up is named BEASTER E-MART, using a spacetime-breaking E-dimension “convenience store” as form and carrier, displaying countless lifestyle street items and many fun check-in installations.

BEASTER believes every young person is a unique individual hoping to show they were born special, so the whole pop-up uses a convenience store as carrier—music record walls, giant graffiti, convenience-store-style cooler displays, Block-style metal fences, street corner convex mirrors, plus BEASTER X NALGENE latest collab glow water bottles, worker bentos (ties and hats), neck lazy fans, T-shirts in pizza boxes and ties in chip cans and other street items; playful combinations let young users feel openness, inclusion, and another dimension in the space.

「Platform Link」

This offline pop-up is also BEASTER's first link with Tmall Annual Member Day; during the pop-up, BEASTER platinum members can enjoy on-site personalized canvas-bag customization.

合作

杭州湖滨银泰in77

Venues

图片来自网络/资源方，如需认领Contact

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