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PUMA #However I Run#

Themed around PUMA's new running idea #However I Run#, a one-week #However I Run# pop-up experience space was opened in Shanghai from July 1 to July 7.
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快闪店
Pop-up type
彪马
Brands
2019-07-01  (6 days)
Dates
潮流运动
Industry
中国 | Shanghai
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

Bringing runners try-on experience of PUMA's latest catapult running shoe HYBRID Astro. While feeling tech-powered takeoff thrill, experiencers can also fully explore immersive free-run journeys brought by super interactive experience tech. Through facial recognition customize a personalized cougar, “freely shuttle” three fantasy spaces—city, floating island and forest—to complete this running experience belonging to yourself.


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