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TORY BURCH Winter Wonder Garden
From December 4–6, 2020, APAX Group again joined TORY BURCH for the WINTER WONDERLAND interactive experience exhibition, grandly opening at Shanghai Jinghua Art Space.
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Pop-up type
汤丽柏琦
Brands
2020-12-04 (2 days)
Dates
服装鞋包
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(10)
Detail photos(7)
Promotional materials(3)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning：
体验区、打卡区
互动玩法：
网红打卡、体验装派发
设计
主要用色：
营销
目标人群：
≤19岁、20岁~29岁、30岁~39岁
传播节点：
节假日
媒体推广：
微信、微博
Details
活动Details
Inspired by the TORY BURCH 2020 Resort collection and paired with the holiday theme <ONCE UPON A HOLIDAY>, through fun check-in interactive installations, DIY and multiple zones, it creates an ultimate beautiful winter experience.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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