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Magic Beauty Adventure Season
UK star makeup artist brand Charlotte Tilbury recently joined Little B at Beijing fashion landmark Sanlitun for a “Magic Beauty Adventure Season” pop-up experience, presenting the Walk of No Shame kiss-mark series new products to Chinese consumers.
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Pop-up type
Charlotte Tilbury
Brands
2020-11-13 (8 days)
Dates
美妆护肤
Industry
中国 | Shenzhen
Location
商业广场
Venue type
大型≤200m²
Venue size
Event photos
All(10)
Detail photos(8)
Promotional materials(2)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning：
体验区、打卡区
互动玩法：
产品体验
设计
主要用色：
营销
目标人群：
20岁~29岁、30岁~39岁、40岁~49岁
传播节点：
节假日
媒体推广：
微信、微博
Details
活动Details
This Charlotte Tilbury “Magic Beauty Adventure Season” pop-up experience store sets the Walk of No Shame kiss-mark series' signature rose-bean shade as main tone and crafts pure British style in the details. Fun Big Ben and red telephone-booth installations instantly bring the site back to London streets. Brand ambassador “Color Magician” Ren Jialun also left a mysterious voice message in the phone booth, attracting many fans to listen and check in. Inside there are also claw machines and marble games for consumers to experience and win prizes, while professional makeup artists on site used Walk of No Shame new products to create classic looks suitable for any occasion and skin tone, amazing many consumers.
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