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“Go My Way” CITROËN SPACE
Here you'll find classic vintage cars and a Chengdu-limited slow-mail activity—come write a postcard to your future self.
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快闪店
Pop-up type
雪铁龙
Brands
2021-07-17 (8 days)
Dates
汽车出行
Industry
中国 | Chengdu
Location
商业广场
Venue type
大型≤200m²
Venue size
Event photos
All(10)
Detail photos(7)
Promotional materials(3)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning：
体验区、打卡区
互动玩法：
产品体验
设计
主要用色：
营销
目标人群：
20岁~29岁、30岁~39岁、40岁~49岁
媒体推广：
微信、微博
Details
活动Details
Dongfeng Citroën, with French bloodline, directly moved a “French street” to Chengdu. This “Go My Way” CITROËN SPACE comfort space has surprises everywhere. The central plaza is richest in French charm—stone paths, newspaper kiosks, Morris columns, flower carts—as if strolling Paris. On site also shows the compact cool character—Citroën AMI pure EV. At La Maison Citroën, the world's first mass-produced front-wheel-drive model—the Citroën Traction Avant vintage car—is displayed. The 2021 C5 Aircross also arrived on site.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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