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Futurist Reed Ocean
Check in at deepmoss's limited Beijing space 「Futurist Reed Ocean」 and unlock a blue dreamscape of virtual and real.
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Pop-up type
deepmoss
Brands
2021-07-02 (29 days)
Dates
服装鞋包
Industry
中国 | Beijing
Location
商业广场
Venue type
大型≤200m²
Venue size
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning：
体验区、打卡区、零售区
互动玩法：
产品体验
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主要用色：
营销
目标人群：
20岁~29岁、30岁~39岁
媒体推广：
微信、微博
Details
活动Details
DEVOLUTION Degenerate Architecture designed the first limited pop-up space “Reed Ocean” for fashion designer brand deepmoss, taking inspiration from the virtual-real contradiction created by artist Nils Udo's seaside green installations. At Beijing Galeries Lafayette, deepmoss's “water form” becomes a futurist reed ocean. Metal reeds, mirrors, and aqua long-pile carpet reflect each other as if reality twists, plating surreal chaos with aqua sheen. Soft yet tough reeds also project the feminine image deepmoss shapes—dwelling by water, growing against the current; whenever a breeze passes, they cluster and rustle.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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