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Hainan Summer Beauty Pass Summer Theme Pop-up
Come to cdf Haikou Riyue Plaza Duty-Free to experience the Estée Lauder travel-retail theme pop-up and encounter unique surprises. Immerse in the ease of an indoor seaside villa and feel the cool of coconut-tree shadows.
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快闪店
Pop-up type
雅诗兰黛
Brands
2021-07-02 (29 days)
Dates
一线奢品
Industry
中国 | Haikou
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(11)
Detail photos(10)
Promotional materials(1)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning：
体验区、打卡区
互动玩法：
产品体验
设计
主要用色：
营销
目标人群：
20岁~29岁、30岁~39岁
媒体推广：
微信、微博
Details
活动Details
All Estée Lauder counters in Hainan CDF duty-free channels, especially Sanya International Duty Free City, will welcome consumers with all-new summer décor. Shoppers can easily buy CDF duty-free exclusive Estée Lauder sets including: Fresh Pomegranate 2-in-1 Cleanser 3-pack, Sakura Micro Essence 2-pack, Advanced Night Repair Serum with Eye Cream set, and Multi-Effect Regenerating Cream 2-pack. Besides offline, consumers can also buy the above sets online via Beauty Travel Wish Circle. Visitors planning Haikou can also experience the Estée Lauder travel-retail theme pop-up at cdf Haikou Riyue Plaza Duty-Free—designed as a seaside villa with beach bar, with product sample vending machines and interactive check-in photo zones.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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