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Doraemon Pop-up
Doraemon fun pop-up lands at Shenyang Joy City.
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快闪店
Pop-up type
多啦A梦
Brands
2021-07-15 (31 days)
Dates
IP跨界
Industry
中国 | Shenyang
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(10)
Detail photos(9)
Promotional materials(1)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning：
体验区、打卡区、零售区
互动玩法：
网红打卡
设计
主要用色：
营销
目标人群：
≤19岁、20岁~29岁、30岁~39岁、中端
媒体推广：
微信、微博
Details
活动Details
On July 15, a “Doraemon Pop-up” appeared inside Shenyang Zhongjie Joy City, especially exciting many shopping citizens. This is the Doraemon pop-up's first appearance in Shenyang, free to visit. Outside the store, Doraemon, Dorami, Nobita, Shizuka, Gian, Suneo and other figures look lifelike; many citizens scramble to take photos with them. Inside, over a hundred kinds of official Doraemon fine merch fill the shelves—mugs, thermos bottles, pouches, puzzles, fans, lamps, stationery, zodiac items, charging cables, and more.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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