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Vital Glow CLUB

Kérastase Paris's first global pop-up energetically debuts at Xi'an Joy City.
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快闪店
Pop-up type
巴黎卡诗
Brands
2021-06-11  (6 days)
Dates
美妆护肤
Industry
中国 | Xi'an
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(11)
Detail photos(9)
Promotional materials(2)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning:
体验区、零售区
互动玩法:
产品体验、网红打卡、体验装派发
设计
主要用色:
Details
活动Details

Whole-family premium haircare brand KÉRASTASE Paris joins fashion temple HAIR SALON at Xi'an Joy City B1 Light Shadow Corridor for a limited “Vital Glow CLUB,” giving your hair a new care experience and filling summer vitality. Kérastase's first global pop-up lands at Joy City staging a wonderful visual feast; heat waves sweep Xi'an's fashion circle and attract the city's trendsetters. On site not only “moved” in the Eiffel Tower but perfectly recreates Paris streetscapes, playing French romance. Cool drum kits, neon-brilliant product walls, and creative handheld signs are all photo props. Smart detectors on site fully understand your scalp health and hair damage so you target problems effectively; among product experiences there's always one for you. Exclusive prices, raffle gifts and more benefits spoil fans—waiting for you to open this professional vital custom care journey.

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