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MOJING “Urban Prism” Color Pop-up Space

‘Urban Prism’ stands fully open on all four sides amid street foot traffic, creating a direct, lively dialogue between the building and the plaza. A white scaffolding grid not only marks the building's bounds but, in Shanghai's July heat and rain, the raised roof also gives passersby a place to rest. Three translucent ‘prisms’ break the grid for a strong visual contrast. At night the ‘prisms’ glow crystal-white. From left to right the space divides into experience, rest, and sales zones; the experience zone is welded from 80 steel plates, with light from the top lamp column passing through rotating color-changing acrylic into different hues, plus colored LED lights below.
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快闪店、路演
Pop-up type
木九十
Brands
2016-07-01  (31 days)
Dates
IP跨界
Industry
中国 | Shanghai
Location
广场
Venue type
中型≤100m²
Venue size
Event photos
All(6)
Detail photos(6)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details


合作
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