Pop-up delivery platform
+86 400-666-2577
中文 / EN
Cases > Details

Vans Cultural Experience

On site, California Flying Rainbow and Modu Auspicious Dragon were the two major themes, bringing visual and sensory impact. Diversified scenes offered Vans fans “an art and culture journey across time and space.” After walking through the long-dragon time tunnel, you will see a wall called California Flying Rainbow (BLACK RAINBOWS). The first thing you see is Tony Alva's room from the 1970s—simple and plain, yet expressing an innocent era—reviewing the development history of the classic Era shoe. In the skateboard and contemporary youth culture—Modu Auspicious Dragon exhibition zone, Juergen Bluemlein, founder and curator of the Berlin Skateboard Museum, curated a track inspired by the form of a dragon, letting friends on site better experience the charm of skateboarding
Save
Copy link
Share on WeChat
Share on Weibo
快闪店、体验营销
Pop-up type
范斯
Brands
2019-07-16  (12 days)
Dates
潮流运动
Industry
中国 | Shanghai
Location
广场
Venue type
超大型300m²以上
Venue size
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

Vans Culture Experience: California Flying Rainbow and Magical Dragon themes—long-dragon tunnel to Tony Alva’s 1970s room and classic Era stories across time.


合作
图片来自网络/资源方,如需认领Contact
Save
Copy link
Share on WeChat
Share on Weibo
Get a proposal Support