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HR Helena Rubinstein
The entire pop-up's concept began with a beautiful adventure. Madame Rubinstein was highly legendary and far-sighted, and a fashion-forward spirit is deeply rooted in our brand. Therefore, some sense of adventure was added when trying to combine this fashion-forward spirit with travel retail.
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Pop-up type
赫莲娜
Brands
2019-08-25 (117 days)
Dates
一线奢品
Industry
中国 | Shanghai
Location
其他
Venue type
超大型300m²以上
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The whole pop-up concept begins with a beautiful adventure. Madame Rubinstein was highly legendary and visionary, and fashion-forward spirit is deeply rooted in our brand. Therefore when trying to combine this fashion-forward spirit with travel retail, some adventurous things are added.
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