Will you be the next dark horse among new domestic brands?

In prosperous times, rapid growth can mask weak management and missing strategy; only in the hardest moments do a company’s shortfalls show clearly.

So new domestic brands are not in retreat—they are cooling down. After unhealthy capital burning fades, the sector can advance steadily and return to real value. What is value return for a new domestic brand? Start from consumer needs, put product at the core, use technology as the base, convey product strength through marketing, and solve pain points from the experience side for sustainable growth. As Churchill said, never waste a good crisis. Accumulate strength quietly. When others fear, feel lost or lie flat, those who stick to long-termism and return to value can become the true dark horses.

Will you be the next dark horse among new domestic brands?

In an age of uncertainty, grasp what is certain. How? “What problems does my company have? How do I find our position?” “Where does my product sit among new domestic players?” “How should we deepen intimacy with consumers?” After setting anxiety aside, you may ask these. Don’t rush—the Golden Object Award, together with the Wu Xiaobo Channel and the New Domestic Brand Research Institute, launched a Product Capability PK Test. In five minutes, across product, technology, marketing, experience and sustainability, it helps you systematically sort your view of the consumer-goods system and strengthen understanding of related niches, so you and your company can stand firm through later crises and withstand pressure from global majors. Scan to take the test.

Yesterday (May 10) was the sixth China Brand Day, and the third year of the Golden Object Award. In three years the award grew quickly through two self-iterations, with the original aim of “finding the new domestic force of Chinese creation,” empowering brand rise and accelerating company growth.

China’s economic takeoff and cultural confidence power new consumption and new domestic brands. Sustained growth still depends on deep work in sustainability, experience, technology and innovation, plus strong new infrastructure in supply chain, logistics, big data and the internet. Domestic brands are trending up; the future is promising. We hope to meet more outstanding new domestic products at the Golden Object Award.