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Three zones—shower, soak and scrub—are large interactive installs. Guests get a free “bathhouse trio” (wristband, bangs sticker, sponge); finish all three to draw limited merch in the lounge. Unlike brands that label customers, five-year-old Tai Er’s bathhouse calls people to wash off outer labels and be themselves—a playful pop-up that subtracts social weight for youth.
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