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The last road for brick-and-mortar stores? Pop-up stores upend the experience you took for granted
造就 2020.05.17
Chanel has run beauty pop-ups for years—Shanghai Kerry 2017, K11 2018—often seven days to keep freshness high. The K11 game-hall beauty pop needed online booking, ~2-hour queues and 15-minute visits yet drew 300 m lines, 30k+ guests and 50m+ online reach while lifting K11 sales ~15% and sinking into Gen Z. Sangcha’s four-day meme tea pop with Ele.me/Netease sold 3,000+ cups day one before traffic control. Abroad luxury used fashion-week VIP drops; pop-ups democratize first looks for fragmented APP lives.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
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