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A former Victoria’s Secret executive and founder of the internet lingerie brand Lively on experience: pop-up stores are the future of retail
网络 2020.02.17
Ex-VS exec Michelle Cordeiro Grant says DTC lingerie Lively’s future is experiential flashes—2018 NYC try-on window cost ~USD10k including staff travel—because post-screen fatigue shoppers want human moments Shopify’s Arpan Podduturi calls freeing; stores sell brand meaning, not just bras.
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